Fire branding. (<– see what I did there?!)
We’re called Flaming Desks because we’re going to be hotter than the hottest of hot desks. Well, that’s the theory anyway.
We’d previously talked about a cutesy web 2.0 stylee logo of a desk with little flames coming out, but in the spirit of Ben’s “do it for real” attitude, we thought about actually setting a desk on fire and using photos and video of the deskferno as a selection of brand assets.
A quick chat with Russell over a cuppa endorsed this, so I’ve roped in Nick - Nonsense’s most design-y creative and the man behind No One’s Home.
Nick and a photographer mate are going to stencil up an old desk with the words “Flaming Desks”, and torch it. Then we’ll have loads of useful footage and shots of a burning desk… which may or may not find their way into the logo and branding for our site!
Either way, it’ll brighten up this here blog a bit, and Nick will get to indulge his slightly pyro tendencies.
I’ve made Nick a login for this blog, so expect some posts from him soon. Probably ones with shots of Nick with no eyebrows…
July 23rd, 2008 at 6:35 pm
[...] Nick is working on his plans to set fire to a desk for branding purposes I thought I’d have a look to see who’d already done something [...]
August 14th, 2008 at 8:15 am
[...] - bookmarked by 2 members originally found by daskamikaze on 2008-07-21 Fire branding. ( http://www.flamingdesks.com/blog/2008/07/18/fire-branding/ - bookmarked by 4 members originally [...]