All I really care about is not having a boring generic logo. There’s a very definite cliche web2 logo look and feel out there now which everyone will scoff at in years to come. Let’s not be part of that backlash.

Don’t care if the logo isn’t photographic, just thought it was a route we could explore.

And yeah, the desk burning has always been primarily a fun stunt. Reckon people would be up for attending a live torching?!

Still very much in the nature of Ben’s notion though!

The majority vote seems to be vector, and even if we do end up using footage/imagery from the desk burning, the vector style logo will have a nice contrast to all that and stand out.. which at the end of the day is the point of a logo anyway!

We spoke at some point about auto emails going out to desk givers to ensure the desks were still available or to prompt people when they haven’t made a desk available for a while.. A nice touch on fire eagle is in the registration form where it asks you how often you would like them to check that you are still comfortable with sharing your location (options being monthly, every 3 months or never!), a nice bit of courtesy whilst pre-warning that you will be contacted about this from time to time!

I like the idea of filming the desk and using it for some kind of launch montage, but it’s a little impractical for a logo seeing as this is going to be our ‘flag’ that other people can grab and display around the web thus spreading Flaming Desks message!

It will often be the first visual encounter potential users have of our service so we shouldn’t take too much risk by trying something wacky in this area - we can do this through the blog/site!

Definitely most useful w/ a mobile version of FD. We’ll need to bear in mind that use of FD involves a bit of a time delay. i.e. if I use it on my iPhone to “find my nearest desk”, I’ll still need to contact the desk owner and await their reply before I’ll know if I can use the desk… not very instant. (Mind you, if the desk-lister has mobile alerts, I guess that might do the trick).

This post, along with your earlier one re: Airbed&Breakfast (http://airbedandbreakfast.com/) has also re-affirmed my desire to have a logo that is NOT a horrible web2 cliche. If I see any more Arial Rounded type with a nice, “vectory” logo style I think I’ll have to go and commit some serious desk-arson just to stay sane.

(Luckily, Nick’s going in a different direction; http://www.flamingdesks.com/blog/2008/08/08/initial-logo-ideas/ mind you, I still think abandoning graphics all together is the way forward. Give me a real picture of a burning desk any day).